Tuesday, December 31, 2013

Social Media and Agility

Steven L. MacCall, PhD, School of Library & Information Studies, University of Alabama
Military Libraries Workshop, Von Braun Center, Huntsville, Alabama
December 11, 2013


Much of Dr. MacCall’s presentation used examples from his teaching experience and his requirements that his students make use of social media.

Technical Agility – as in technology

Use tools – whether or not they are computerized.  Not all of the tools that we use as librarians are computerized.  Many are trusted resources that we know will work

Heidegger wrote of the hammer and the hand/arm as a unit.  If you think too much about how to use the hammer – that’s when problems start.

There is a transparency to tool use

Agility – ability to change rapidly in response to customer needs and market forces.  Adaptability, flexibility, responsiveness – OED

Technical agility in social communications: what are the barriers?

Personal technical agility barriers:
  • Do we view people who use Twitter as a geek or nerd?  Or are they curious or industrious?
  • Is social media second nature to you?
  • Know your personality and use what works for you – or use it to work for you.

Professional technical agility barriers can be subdivided:
  • Technical services – using computers to solve problems and enhance services
  • Public services – document delivery and similar services

Overcoming barriers:

·         Require adoption

o   Make the case by using problem-solving

o   Provide scenarios for using social media

·         Encourage agility

o   Overcoming time challenges

o   Deploy what you know to new contexts

o   Tools come and go

Monitor various communications channels (listservs, blogs, Twitter, Facebook)
  • For professional development
  • On behalf of clients

Interstitial computing:
  • Tweeting, checking email etc. in our downtime – waiting in the checkout line
  • Is this smart to do in a 24/7 world – or do we need to take breaks?

Customize your Twitter life:
  • Follow a few key people and check the feed once per day or per week – scroll through the tweet history.  With only a few people it isn’t too hard to do.
  • This doesn’t work if you are following 50 or more people.
  • Learn to search on hash-tags for themes

Final thoughts:

·         Draw sustenance from the technical agility of your colleagues both current and from the past

·         Technology with a purpose:

o   Solve problems

o   Be more efficient

·         Consider the network of your fellow professionals

·         Document your professional social media activities:

o   Easier said than done

o   We need better tools!

Social media adoption is merely the next technical agility challenge.

Big Data Content Organization, Discovery, and Management

Margie Hlava, President, Access Innovations
Military Libraries Workshop, Von Braun Center, Huntsville, Alabama
December 11, 2013


Big Data
  • Data is the new oil – we have to learn how to mine it! Qatar – European Commission Report
  • $ 7 trillion economic value in 7 US sectors alone
  • $90 B annually in sensitive devices
  • Land, Labor, Capital, + Data

Data Deluge – the End of Science, Wired, 16.07

            Too much data to analyze and process!

Google, eBay, LinkedIn, and Facebook are all Big Data harvesters, they were expecting Big Data from the beginning.

They don’t need to reconcile or integrate Big Data with their IT infrastructure because they were built to deal with it.

Traditional sources of data and the analytics performed upon them aren’t going away.  Big Data is the new member of the family that must be integrated.  Data scientists have to learn to work with the data and be able to analyze it.

Big Data is too much stuff to deal with in a reasonable amount of time!
Big Data is a term applied to data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time. Big Data sizes are a constantly moving target currently ranging from a few dozen terabytes to many petabytes of data in a single data set. – Wikipedia, May 2011 


There is a new paradigm – one of data-intensive scientific discovery

There are new special collections – more about methods than data.

  • Location aware data
  • Life streaming
  • Insurance claims
  • Hubble telescope
  • CERN Collections
  • Flight data
Unstructured data
  • Means untagged or unformatted
  • PDF
  • Word files
  • File shares
  • News feeds
  • News Data feeds
  • Images

This isn’t entirely accurate.  We make use of the properties of PDF and Word files, we can add a lot of metadata and give the files structure.  Only most people don’t do this.

Structured data is like xml – the tagging describes the data.

What are the problems?
  • Data infrastructure challenges
  • “taking diverse and heterogeneous data sets and making them more homogeneous and usable”
  • Is this a problem or an opportunity?
  • All that data – what can it tell us?
  • Privacy
  • Copyright
  • Neurological impact
  • Data collection methods

Government Initiative

Big Data Senior Steering Group (BDSSG) was formed to identify current Big Data research and development activities across the Federal government, offer opportunities for coordination, and identify what the goal of a national initiative in this area would look like.

There is a fast-growing volume of digital data.  Do we need new technology?

Techniques for dealing with Big Data

Content organization – doesn’t matter where the data lives (machine, cloud, etc.)

Undifferentiated, unstructured – needs organization.

Type of database structure:  where are we going to put it?   Do we use a relational database or an object-oriented system?

An object-oriented system using java or xml pulls all the descriptors into one place – the object.  Example of a bottle of water – the descriptors would all live with the object – (water, bottle, plastic, origin, etc.)

What are Librarians doing?
  • We are using meta-search tools to integrate all these data sets.
  • We give structure to the unstructured data
  • We create the meta-data

Where do store the meta-data?
  • With the records - in the html header
  • Store the meta-data in a separate file and link to it – database or Sharepoint

 

Top Tips for Turning Information into Insights

Marcy Phelps, Phelps Research
Military Libraries Workshop, Von Braun Center, Huntsville, Alabama
December 11, 2013


Twitter - @maryphelps

Can we be replaced?

Clients are drowning in information.  Too many results from DIY (Do-It-Yourself) searching (Bing, Yahoo, Google, Ask, etc.)

We have to learn how to express our value – Show & Tell

Information Analyst – We tell folks what is worthwhile in the information that we retrieve for them.


5 Tips:

1.      Listen & Learn
  • Reference interview
  • Informational interview – how are customers going to use the information?  That tells us how to deliver the information – a report? A list? A spreadsheet? A chart or other table?
  • Include a Table of Contents and a cover letter

2.      KISS – Keep It Short & Simple
  • Use 1 or 2 sentences to justify to yourself why you are including items in your response to the requestor.
  • Executive Summary: one page, bullets, address questions, summarize answers, include links to more information, add your observations
  • Article summaries included with citations

3.      Use visual formats – charts and graphs often tell more than just a table; diagrams, dashboards, data maps, word clouds, timeline

4.      Bring in the Power Tools
  • Data mining
  • Analysis – SWOT, PEST (Political, Economic, Social and Technological factors),
  • Using Insights – FAQs, Issue briefs, Powerpoint, Cheat sheet, Intranet/portal deliverables

5.      Create a report toolkit
  • Templates for Word, Excel, Powerpoint
  • Style Guides
  • Chart Gallery
  • Map Gallery
  • Branding

Resources:

Tools for Charts and Graphs:

Tools for Diagrams:
Tools for Data Maps:

Tools for Word Cloud:
  • Wordle.net
  • Pajek.com – gives some explanation of word size in a word cloud

Articles:

Image resources:

search.usa.gov

 

Future of Military Libraries

Virginia Suzy Young, PhD, Vice Chancellor for Research, University of Alabama
Military Libraries Workshop, Von Braun Center, Huntsville, Alabama
December 10, 2013

Dr. Young spoke from her experience as the Director, U.S. Army Advanced Science andTechnology Directorate at Redstone Arsenal in Huntsville, Alabama.  Currently she is advising Redstone on the future of their libraries.

Dr. Young has seen a gradual decline in
  1. Library Resources
  2. Expectations for libraries
  3. Interest in libraries

The entry to the library is no longer the front door.

We need to talk to people about the return on investment (ROI) for libraries to their agencies.

How is it that other areas at an agency develop so quickly and are able to respond to needs yet libraries don’t?  It is a matter of funding – other departments get more funding.

New Requirements for librarians:
  1. A previous evolution of operations and management has become a revolution.
  2. Other duties as assigned – For librarians this is becoming full-blown new Military Operational Skills (MOS) – becoming more active intellectual partners with our customers.
  3. Maintaining the pace of technology development may become impossible and certainly cost prohibitive.
  4. Balancing traditional values and managing customer expectations.

What is the future?

Libraries should transform from being centers of information to being centers of culture. Become enmeshed with the culture of your agency or office.  Not the place to go to – because you are already engaged with your customers.

Plan for obvious advances that will require flexibility to accommodate:
  • Verbal communication
  • Access to all global information
  • Partnerships with non-traditional partners
  • New service requirements for IT

Concentrate on an enterprise approach:
  • Consortial buying
  • Priorities for our customers
  • Make the best of virtual services
  • How can libraries become more lean?

Career Agility: Transforming Knowledge and Expertise into Strategic Value

In early December I attended the Military Libraries Workshop, sponsored by the SLA Military Libraries Division.  The Workshop sessions were held at the Von Braun Center, in Huntsville, Alabama.

The next several blog posts will be my notes from the talks.
 
Deb Hunt, SLA President and Chief Librarian at the Mechanics' Institute, San Francisco
December 10, 2013

Deb opened up by talking about a joint report from SLA and Financial Times – Evolving Value of the Information Professional and the five essential attributes of the modern information professional - http://ftcorporate.ft.com/sla/ (registration required to download a copy.)

From the Executive Summary:

Some key themes emerged from the survey data and in-depth interviews which underpin this report:

1. What worries knowledge providers most is that an increasing number of their colleagues are bypassing them and accessing the information they need directly (e.g. using Google). Apart from undermining information professionals, this creates significant organisational risk. The second major, but related, challenge for information professionals is demonstrating their value to the business. Many are also struggling to meet organisational expectations in an environment of declines in budget, IT investment and headcount.

2. Information users (e.g. executives) suffer from information overload. Their challenge is a perceived lack of up-to-date, relevant, decision-ready information, delivered quickly enough for them to make use of it.

3. The majority of knowledge providers currently overestimate the level of value they provide. Overall, 55% of knowledge providers say they add “a lot of value”, yet only 34% of executives are willing to say the same of them.

4. But executives appear more ready than ever to engage with information professionals. Some 49% of information users expect the level of interaction and engagement between knowledge providers and senior management to increase in the next three years.

5. One key way in which this engagement is set to increase is through the use of “embedded” information professionals. This will see information departments shrink or disappear, but will also dismantle many organisational barriers. Rather than being siloed in libraries, information professionals will become team members within departments that were once internal customers.

6. Communication, understanding and decision-ready information are rated (by all respondents) as the most important attributes for modern information professionals. They are also among the areas with the largest shortfalls in performance ratings between users and providers, so information professionals should focus on improving these attributes above all others.

Deb's key points: 

  • Librarians and information professionals need to be defined in terms of the value and benefit they bring to an organization.
  • What value do we bring to our organization?  What do we do that no one else does?
  • Align your library with the mission and strategic goals of your organization.
  • Engage your users on their terms.
  • Make yourself indispensable to your clients!

Invest in yourself!
  • Step up to the plate and plan your own professional development.
  • AIIM - Association for Information and Image Management – has a lot of free webinars and other training on Enterprise Content Management, Big Data and other topics.  A lot of the training is provided by vendors – but it is still helpful.
  • Take a look at Career Sustainability on Linked-In – http://linkd.in/pqkjzp for Librarian Career development podcasts, books and discussions.
  • SLA offers certification in Knowledge Management, Competitive Intelligence and Copyright Management.  They also have suggested competencies for Librarians and information professionals in the 21st Century.

Homework:
  • What skills do I currently have that can expand my career potential?
  • What skills can I learn or improve in order to move ahead?
  • How and when will I take those steps to improve?